Interactive campaignGamification

Peugeot Sport

Every year I build an interactive contest campaign for Peugeot Sport around the WEC races at Spa-Francorchamps, where the winner wins VIP tickets for two. For 2026 I developed a reaction game where participants had to shift gears at the right moment, while moving cockpit footage of the track played in the background. Scores are stored and the reaction times determine the winners. The landing page, game logic and registration flow were built entirely by Loerie.

Peugeot Sport
Peugeot Sport
Peugeot Sport
Overview
Role
Concept, game logic and development
Client
Peugeot Sport (Stellantis)
Status
Live

What we did

  • Interactive contest campaign with gamification
  • Reaction game with moving cockpit footage
  • Custom landing page, game logic and registration flow

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Contact

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