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Insights that move you forward.

Practical explanations on web development, AI, GEO and findability.

Is your website GDPR-proof? Many sites still are not

Plenty of websites still do not have GDPR fully in order. This is the practical baseline: a correct cookie banner, a privacy policy, HTTPS, secure forms and data minimisation.

28 September 2026 · 4 min read

WebsiteConversion

5 things your website must do to bring in clients

A beautiful website is not the same as one that brings in clients. These five things make the difference between a digital business card and a site that generates enquiries.

10 September 2026 · 3 min read

GEOAI

What is GEO (Generative Engine Optimization) and why your website needs it

GEO makes your website findable and citable in AI answers from ChatGPT, Claude, Gemini and Perplexity. Learn what GEO is, how it differs from SEO, and how to make your site GEO-proof.

19 August 2026 · 4 min read

SEOGEO

SEO vs GEO: the difference, and why your website needs both

What is the difference between SEO and GEO? SEO gets you higher in Google, GEO gets you cited in AI answers. With the shared foundation and a practical checklist.

12 August 2026 · 6 min read

Web developmentCustom

Custom or WordPress: the question you should actually ask

Custom or WordPress is a false opposition: you can build fully custom on WordPress too. A level-headed look at template versus custom, and the foundation for SEO and GEO.

5 August 2026 · 5 min read

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