New / GEO

Get found in AI answers, not just in Google.

More and more people put their question to ChatGPT, Claude, Gemini or Perplexity. Generative Engine Optimization (GEO) makes sure your brand shows up in that answer, and not your competitor's.

What you get
  • A GEO audit of your current site
  • llms.txt and structured data
  • A knowledge base and FAQ that AI quotes
  • Content that both convinces and gets mentioned
In short

SEO aims for the links. GEO aims for the answer.

Classic SEO gets you higher in Google's search results. GEO makes sure you show up in the answer an AI assistant actually gives back, with your site as the source. The foundation is largely the same, GEO adds the layer machines need.

  • AI assistants give one answer with a handful of sources. GEO decides whether you are among them.
  • Most websites are not GEO-proof yet. Whoever invests now gets a head start.
  • GEO gives you a grip on what AI models tell people about your business.
  • A lot of GEO work strengthens your classic SEO at the same time.
Approach

How we make your site GEO-proof

No tricks. A solid foundation that both people and AI models can rely on.

llms.txt

A clear overview file that tells AI models what your site offers and where to find it.

Structured data

Schema.org markup so machines interpret and pick up your services, FAQ and articles correctly.

Knowledge base & FAQ

Clear questions and answers, exactly the kind of content AI models like to quote.

Quotable content

Clear, factual text instead of vague marketing language, written to get mentioned.

Technical foundation

Fast, correctly built and crawlable for both Google and AI bots. GEO and SEO in one.

Consistent info

Unambiguous information about your business and offering, across all your pages. No contradictions.

From the blog

What GEO is and why your website needs it

A clear explanation of GEO, how it differs from SEO, and the checklist to make your site findable in AI answers.

Read the article
Frequently asked questions

GEO, answered briefly

Is your question not listed? Feel free to ask, we answer quickly.

GEO stands for Generative Engine Optimization: optimizing your website so AI answer engines like ChatGPT, Claude, Gemini and Perplexity understand, trust and quote your content. Where SEO aims for a high spot in the search results, GEO aims for the answer itself, with your site as the source.

No, GEO comes on top of SEO. The technical foundation is largely shared, so a lot of GEO work strengthens your classic SEO at the same time. GEO adds the extra layer that makes you visible in AI answers.

We lay the technical foundation (llms.txt, structured data, a clean structure), build a knowledge base and FAQ that AI likes to quote, and make sure your content both convinces and gets mentioned. Everything starts from an audit of where you stand today.

No, quite the opposite. Smaller players in particular win here, because most competitors are not working on it yet. Whoever invests now builds a head start that is hard to catch up on later.

You lay the technical foundation right away. Visibility in AI answers builds up gradually afterwards, as the models pick up and trust your content. It is a longer game, but the head start lasts.

We track whether and how AI assistants mention your brand and which sources they cite. That way you see where you stand and where there is still ground to gain, and we adjust where needed.

Contact

Curious how GEO-proof your site is?

Request a free website audit and we map out where you stand and what the first steps are.